Resources
Recommended reading for home-service pros.
Hand-picked guides and research we recommend for home-service pros — from outside experts, not us.
Local Consumer Review Survey
Annual research on how homeowners read and act on online reviews — why your star rating and review count directly affect who gets the call.
How to Optimize Your Google Business Profile for Home Service Businesses
A practical walkthrough for getting your Google Business Profile into the local Map Pack — categories, photos, service areas, and reviews.
Getting Started with Local Services Ads
Google's own guide to pay-per-lead Local Services Ads and the Google Guaranteed badge — how verified contractors show up at the very top of search.
Google Ads for Home Services: An In-Depth Guide
A thorough primer on running Google Search/PPC ads for the trades — ad types, targeting, and budgeting for local demand.
The Importance of Home Services Lead Response Times
A summary of the MIT/Harvard 'Lead Response Management' research on why responding within 5 minutes — and being first — wins the majority of jobs. The principle behind our Never Miss a Lead offer.