Local SEO
Rank in the map pack. In every city you serve.
Local SEO for home-service contractors: GBP optimization, service-area content, citations, reviews, and technical SEO — engineered to lift call volume, not vanity metrics.
Pillar · TrafficPillar · AutomationPillar · Measurement
Monthly
City & neighborhood pages published
Weekly
GBP posts + optimization
Grid-based
Rank tracking across your service area
The problem
What most home-service contractors get wrong
- Only ranking for your HQ city — invisible in every other ZIP you actually serve.
- A neglected Google Business Profile with wrong categories, old photos, and no posts.
- No system for generating reviews, so ratings stagnate and CTR from search suffers.
- No rank tracking at the neighborhood level, so you can't tell what's actually working.
Our approach
How Leadwright does it
Local SEO is a compounding asset when it's built systematically. We start with a full audit of your GBP, citations, and existing service-area content, then publish ranking city and neighborhood pages on a monthly cadence. An automated SMS review flywheel runs in the background, and grid-based rank tracking shows exactly which cities are climbing and which need attention.
What you get
- Google Business Profile optimization + weekly posts
- Ranking city, neighborhood, and service-combo pages
- Local citations and directory cleanup
- Automated review generation with SMS + email
- Grid-based rank tracking across your entire service area
Local audit & keyword map
Every city, service, and modifier you should rank for.
GBP overhaul
Categories, services, products, photos, Q&A, and weekly posts.
Content engine
2–6 ranking service-area pages published every month.
Review flywheel
Automated ask + response templates that lift ratings and CTR.
FAQ
Frequently asked questions
Free growth audit
Ready to plan the next 90 days?
A senior strategist reviews your site, ads, and Google Business Profile and sends a written 90-day plan within 48 hours. No obligation.