Question 1

Is there a setup fee?

Accepted Answer

Yes, and it depends on whether we build you a new website. Starter and Growth carry a one-time onboarding fee of $2,500 when a full website build is included. If you already have a site you want to keep, onboarding drops to $1,000 — see the next question. Scale plans are scoped individually and confirmed in your proposal. If you start with Never Miss a Lead and later upgrade, your $1,500 NMAL setup fee is credited toward the new plan's onboarding fee, so you're never double-billed. Either way, the exact number is agreed before you sign anything.

Question 2

What's not included in the monthly fee?

Accepted Answer

Two things are billed separately, and both are disclosed before you start. First, advertising budget: on Growth and Scale, your Google Ads, Local Services Ads, and LinkedIn spend is paid directly to those platforms from accounts in your own name — we manage the campaigns, but media budget never passes through us. Second, third-party software licensed in your name — most commonly a call-tracking platform on Growth and Scale, typically $50–$150 per month depending on your call volume. Everything else your plan needs is covered by the monthly fee, including the messaging and email infrastructure behind review requests, missed-call text-back, and speed-to-lead. If your plan ever needs a new paid tool, you'll know the cost before it's added, never after.

Question 3

What if I already have a website I like?

Accepted Answer

Then we don't rebuild it. Starter and Growth can be scoped to work with your existing site instead — we still handle Google Business Profile, local SEO, monthly content, tracking, and every lead-capture automation; we just optimize the site you already have rather than replacing it. Onboarding drops from $2,500 to $1,000 because the build comes out of scope. One practical caveat, stated up front: how much we can change directly depends on your platform. On WordPress, Squarespace, Wix and most hosted builders we can implement tracking and on-page changes ourselves once you give us access. On a locked-down custom build we may hand your developer exact code and copy to deploy instead. We'll tell you which situation you're in during the free audit, before you commit to anything.

Question 4

What happens to my website and accounts if I leave?

Accepted Answer

You keep everything, and it keeps running. Your domain, Google Business Profile, Google Ads account, and analytics are registered in your name from day one, so nothing needs to transfer — you simply remove our access. Your website is the one piece that needs a handover: we build and host it on our development platform during the engagement, and if you leave we transfer that project to you so you can keep hosting it, or export the site so your next developer can pick it up. Every page and piece of content we produced for you is yours. There's no exit fee, and we don't hold anything hostage.

Question 5

Will you work with my competitor?

Accepted Answer

Not in your core area, in your trade. We keep this promise deliberately narrow so it means something and so we can actually honor it: it covers your primary trade in the specific municipalities or ZIP codes you name as your core service area, which we capture in writing at intake. It does not cover an entire county or metro. Most local businesses will happily drive well beyond their core, and those outer areas can overlap with another client's — what we protect is the ground you actually compete for day to day. If we're already working with someone in your trade and your core ZIPs when you get in touch, we'll tell you before you spend time on a call. The exact list is written into your agreement so there's no ambiguity later.

Question 6

What happens if I start with Never Miss a Lead and later want a full plan?

Accepted Answer

Your $1,500 Never Miss a Lead setup fee is credited toward the new plan's onboarding fee, so upgrading to Starter or Growth only costs the $1,000 difference. Your $500/month Never Miss a Lead fee simply stops the month you move to a new plan — you're never paying for both at once.

Question 7

Do you require a long contract?

Accepted Answer

No long-term contract — but here's the honest shape of it. Starter, Growth and Scale begin with a 90-day launch runway, and that initial period is a commitment on both sides. Almost all of the build work lands in that window — your website, Google Business Profile rebuild, tracking, and automation — and it takes roughly that long for the work to start showing up in results. After day 90 you're month-to-month and can cancel, upgrade, or downgrade any month. Never Miss a Lead has no runway at all: once the one-time setup is complete, it's month-to-month immediately. The Founding Client Rate is the exception: the first three clients skip the 90-day launch runway entirely and are month-to-month from day one, because we are asking them to take a bet on an agency without a track record and it would be unreasonable to lock them in as well.

Question 8

What's included in every plan?

Accepted Answer

Every Starter, Growth, and Scale plan includes a dedicated strategist, ongoing optimization, a Looker Studio reporting dashboard with a plain-English monthly email summary, and full ownership of your accounts and assets. Never Miss a Lead is a fixed-scope build rather than an ongoing strategic engagement, so it includes the dashboard and monthly summary but not a dedicated strategist. Website Build is a one-time project with no retainer attached.

Question 9

Can I upgrade or downgrade?

Accepted Answer

Yes, any month. Plans are designed to scale with your booking capacity.

Question 10

How does the Website Build credit work?

Accepted Answer

Website Build is $2,900 one-time with no monthly commitment. If you decide within 90 days of launch to move onto Starter or Growth, the full $2,900 is credited against that plan's onboarding fee — so you're never paying twice for the same build.

Question 11

What is the Founding Client Rate?

Accepted Answer

It's a reduced rate for our first three clients: Website Build at $1,450 instead of $2,900, Starter at $1,600/mo instead of $2,400/mo, and Growth at $3,200/mo instead of $4,800/mo. Your monthly rate is guaranteed not to increase for 12 months — it is a price lock, not a contract, and you can still cancel any month. In return we ask for a Google review once we've delivered something worth reviewing, a written case study we can publish with real numbers, and two referrals to businesses you'd genuinely recommend us to. The rate exists because LeadWright Philly is new and building its first roster: early clients take on more uncertainty, so they're priced accordingly. It closes when the third client signs.

Feature	Website Build	Never Miss a Lead	Starter	Growth	Scale
Price	$2,900 one-time	$1,500 + $500/mo	$2,400/mo	$4,800/mo	$12k+/mo
Dedicated senior strategist
Google Business Profile management	Connected	One-time
New locally-optimized content pieces / mo	—	1 (one-time)	8	16	30+
Review-generation flywheel
Missed-call text-back
Speed-to-lead automation
New conversion-optimized website
Google Ads + LSA management
Call tracking + revenue attribution
CRO experiments cadence	—	—	—	Monthly	Bi-weekly
Multi-location SEO strategy
Commercial content + LinkedIn ads
Strategy call cadence	—	—	Monthly	Bi-weekly	Weekly

Transparent Pricing. Measurable ROI.

Not Sure Where to Start? Never Miss a Lead Is a Different Kind of Offer.

Website Build

Starter

Growth

Scale

Founding Client Rate — First 3 Clients Only

It's a price lock, not a contract

What we ask for in return

What We Need From You

Compare Plans, Feature by Feature

Frequently asked questions